Learn how Tredence's AI solutions addressed travel demand surge and enhanced customer journeys
A major cruise line faced challenges as travel restrictions lifted and 40 million customers resumed vacations.
The company needed a robust customer data platform (CDP) to enhance the customer journey and leverage analytics effectively.
The cruise line's existing systems were insufficient to handle the surge in data and customer expectations. They needed to consolidate customer data, identify personas, and personalize the customer experience across all interactions with the brand.
Tredence partnered with the cruise line to modernize its marketing model using AI/ML-driven solutions and a leading cloud platform. Our expertise in customer analytics and journey-based marketing enabled the cruise line to navigate post-pandemic challenges effectively, ensuring a seamless and personalized customer experience.
A major cruise line faced challenges as travel restrictions lifted and 40 million customers resumed vacations.
The company needed a robust customer data platform (CDP) to enhance the customer journey and leverage analytics effectively.
The cruise line's existing systems were insufficient to handle the surge in data and customer expectations. They needed to consolidate customer data, identify personas, and personalize the customer experience across all interactions with the brand.
Tredence partnered with the cruise line to modernize its marketing model using AI/ML-driven solutions and a leading cloud platform. Our expertise in customer analytics and journey-based marketing enabled the cruise line to navigate post-pandemic challenges effectively, ensuring a seamless and personalized customer experience.
Built a unified customer data model for a 360-degree view, standardizing metrics, resolving ID issues, and automating processes
Enabled the cruise line's shift to customer-centric marketing with AI/ML accelerators and a self-service CDP
Enhanced marketing efforts by focusing on customer journeys, using analytics to improve targeting and personalization
Implemented CDP and LEAF data model for centralized Customer 360 data
Empowered marketers with historical campaign analysis, unifying measurements, and optimizing budgets, providing a 360-degree campaign view
Recognized by leading analyst firms and hyperscalers
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