Here’s How We Decoded Marketing Success for a Retailer Serving 90M Households2
Our client, a retail powerhouse, connects with 8 million shoppers every day. They faced a big question: how to make sure their massive marketing spend really works?
The retailer’s challenges included – a high overlap among campaigns, a sub-optimal experimental set-up, minimal customer orchestration and the lack of a means to enable accurate measurement of KPIs. They needed a clear, powerful approach to see the true value of every marketing move.
Our client, a retail powerhouse, connects with 8 million shoppers every day. They faced a big question: how to make sure their massive marketing spend really works?
The retailer’s challenges included – a high overlap among campaigns, a sub-optimal experimental set-up, minimal customer orchestration and the lack of a means to enable accurate measurement of KPIs. They needed a clear, powerful approach to see the true value of every marketing move.
Campaign Harmony: We designed a dynamic global holdout strategy that reflects the diversity of 90 million households, ensuring strategic precision for every marketing campaign.
The Datamart Difference: We utilized Azure Databricks to construct a Datamart capable of processing 1 TB of data monthly, transforming data into actionable insights for strategic decision-making.
Intelligent Interactions: We used AI and ML to turn quick stats into lasting customer loyalty, crafting campaigns that boost sales and build stronger relationships.
Journey Mapping: Through the closed loop measurement approach, we analyzed customer journeys, applying insights to craft personalized and profitable marketing strategies.
Recognized by leading analyst firms and hyperscalers
2023 Databricks Retail & CPG Partner of the Year Award
2022 Microsoft Analytics Partner of the Year Finalist
'Leader' in ISG Provider Lens for Data Analytics - Data Engineering and Data Science
Forrester Wave Leader 2023 - Customer Analytics Service Providers
go to main site 