CPG executives invest approximately 18% of their marketing budgets in retail media networks (RMNs).
While 53% are looking for as wide an audience as possible (aiming for reach), 47% are looking for as targeted an audience as possible.
64% expect NMR spending to increase in 2023.
52% of those spending money on NMRs are looking to increase their spend and sophistication with more targeted audiences.
Retail media networks (RMN) have gained prominence in recent years as they allow retailers to generate additional revenue and provide brands with a highly effective and relevant advertising channel to reach their target customers. The key to success? An effective data-first strategy and platform that promotes data monetization and leads to more relevant and timely features for use in audience selection, and ultimately higher ROI.
Join us on May the 30th at Ladurée Paris Champs Elysées to learn from top 3 USA Retailers that are effectively leveraging RMNs (Walmart, Kroger, Costco) and how they became leaders in their market.
You will learn how they address 3rd party cookie depreciation enrichment of 1st party data, tackle stability of identity resolution and leverage data and AI with predictive marketing recommendations on Databricks Data Intelligence platform delivered at scale by Tredence.
The workshop will be run in English.
Retail media networks (RMN) have gained prominence in recent years as they allow retailers to generate additional revenue and provide brands with a highly effective and relevant advertising channel to reach their target customers. The key to success? An effective data-first strategy and platform that promotes data monetization and leads to more relevant and timely features for use in audience selection, and ultimately higher ROI.
Join us on May the 30th at Ladurée Paris Champs Elysées to learn from top 3 USA Retailers that are effectively leveraging RMNs (Walmart, Kroger, Costco) and how they became leaders in their market.
You will learn how they address 3rd party cookie depreciation enrichment of 1st party data, tackle stability of identity resolution and leverage data and AI with predictive marketing recommendations on Databricks Data Intelligence platform delivered at scale by Tredence.
The workshop will be run in English.
8:00 - 8:30 AM
Breakfast and welcome - Celine Blanc
8:30 -9:00 AM
Monetize your data – Morgan Seybert
9:00-9:30 AM
Letting data work for you - James O’Connor
9:30 - 10:30AM
Mapping your journey – Morgan Seybert and Neerav Vyas.
10:30 - 11:00 AM
Measuring results - Neerav Vyas
13:00-15:00 PM
You can book a private meeting with the speakers in the afternoon
8:00 - 8:30AM
Breakfast and welcome - Celine Blanc
8:30 -9:00 AM
Monetize your data – Morgan Seybert
9:00-9:30 AM
Letting data work for you - James O’Connor
9:30 -10:30 AM
Mapping your journey – Morgan Seybert and Neerav Vyas.
10:30 - 11:00 AM
Measuring results - Neerav Vyas
13:00-15:00 PM
You can book a private meeting with the speakers in the afternoon
Chief Business Officer,
Retail
Head of MarTech &
AdTech Solutions
Senior Vice President,
Global Strategic Accounts
Chief Business Officer,
Retail
Head of MarTech &
AdTech Solutions
Senior Vice President,
Global Strategic Accounts
Endorsed by Hyperscalers and Validated by
Independent Analysts
