Client is one of the largest (Fortune 500) FMCG companies in the world. Client wanted to develop a system to generate smart alerts for merchandising teams at a store level based on off-sales trend
The approach to address the client’s challenge included:
Test Description 12
Acting on 3% OOS results in an overall revenue boost of 4%
Nudging merchandising teams to achieve higher alert reach resulted in an additional 1.5% revenue