Unlocking the Value of Customer Data & Incorporate Customer Insights into Every Decision
Get StartedUnlocking the Value of Customer Data & Incorporate Customer Insights into Every Decision
Unlocking the Value of Customer Data & Incorporate Customer Insights into Every Decision
Delivering personalization successfully in real-time, monetizing your data, and driving end-to-end customer data experiences is a multi-year journey for businesses. From fragmented customer data to legacy analytics and slow insight delivery engines, businesses face many hurdles in engaging and activating customers with fully orchestrated and personalized messages across all omnichannel touchpoints.
Leverage our Customer Cosmos accelerator to succeed with personalization and monetize your enterprise data assets. Customer Cosmos is an end-to-end customer intelligence solution that harmonizes siloed data across omnichannel touchpoints to deliver enriched customer insights, rest of market visibility, and deeper insights into the drivers of customer behavior . Utilizing our data engineering expertise, we integrate all of your customer data from across legacy siloes and enrich your data with proprietary data partnerships to give you complete customer visibility. Our proprietary ML models and customer insights data analytics frameworks enable you to understand the attitudes, preferences, and behaviors of your customers. With Customer Cosmos, executives can gain a deeper understanding of customers instantly.
Read how we helped a leading retailer serving over 100M households optimize their marketing spend with one view of the customer, live time ML segmentation, Supplier monetization, and enterprise data democratization.
Optimized over $3B in marketing spend
Re-engaged over 25M at-risk customers
Increased customer lifetime value by nearly $300 per household
With our customer intelligence solution, create a single, comprehensive view of customers, whether they shop with you or with your competitors, by harmonizing first-party data and Tredence ’s robust external data partnerships. Migrate your first-party data from multiple legacy source systems to a unified cloud ecosystem and enrich your 1st party customer data with best of market visibility.
Our customer intelligence solution – Customer Cosmos, aggregates customer data across all first-party omnichannel sources and enriches it with third-party data. Using data, the solution creates 200+ attributes such as recency, app download, subscription, tenure, clickstream behaviors, and more to create a comprehensive feature store. Advanced data science models, including propensity, CLTV, headroom, and price sensitivity, among others, to enhance customer intelligence and deepen customer understanding. Executing the entire process can be complicated and take several years in a traditional ecosystem; however, as a CX personalization platform, Customer Cosmos help businesses set up the customer 360-degree view and gather customer intelligence within weeks.
The semantic data layer in our customer intelligence solution with pre-defined metrics saves costs on the cloud through access to a single customer feature set and eliminates the need to write multiple lines of code. Activate customer insights with our customer intelligence platform to reduce ad-hoc spending, improve buyer journey efficiency, and improve marketing and store innovation. Our self-serve CX personalization accelerators drive further adoption and activation of customer insights across business units.
Connect intelligence from the analytics platform to the activation layer for effective marketing and digital orchestration. Drive personalization, unifying first- and third-party data to convert, upsell, and retain high-value customers, while growing your relationship with less engaged customers. The comprehensive customer profile with 200+ attributes created within the AI personalization tool can be easily integrated with multiple activation customer data platforms to drive impact at the last mile.
Monetize your 1st party data to drive a high margin revenue stream and secure your fair share of supplier spend. Enable your supplier partners to gain a deeper understanding of their target shoppers and better partner with you to drive win-win outcomes.
Comprehensive 360-degree visibility to the customer both when they are with you and with the competition
Look beyond traditional CX personalization metrics to uncover differentiated and actionable customer intelligence at scale
Real-time design, measurement, and reporting, including predictive campaign performance, to maximize the ROI of your marketing spend
Seamless model monitoring and maintenance with an integrated MLOps suite
