Cut a straight path to campaign value realization and align every move to a high ROI
Get StartedCut a straight path to campaign value realization and align every move to a high ROI
Cut a straight path to campaign value realization and align every move to a high ROI
To meet fast-paced shifts in customer behavior today, enterprises are looking at test and learn solutions to accelerate their experiments to value. But many platforms still struggle with scattered experimentation features, lack of metrics customization, disconnect with past similar experiments, and limited focus on indirect triggers. This not only slows down the campaign cycle and hence, time-to-value, significantly, but also leads to inaccurate insights.
The Test and Learn Platform (TALP) is a one-stop, end-to-end experimentation platform to plan, design, execute, and learn from campaign cycles. Sense and respond to course changes from experiments quickly and scale them to the real world successfully. Leverage our expertise to address your experimentation paradigm at scale with a built-in master database for ready design features, dive deeper into performance triggers with a configurable interface, and get actionable, winning recommendations from previous campaigns to maximize the value of your current experiments.
See how we helped a global retailer automate their end-to-end workflow to successfully test their experiments with shoppers at a reduced time and with minimal manual intervention. This helped them derive various benefits.
Reduced time of experimentation cycle by 60%
Analysts’ time spent in operations reduced by 70%
Sustained insights quality by 100%
TALP solution brings together all relevant data artifacts, scores and features together from across scattered systems to reduce design time. Test And Learn Platform comes with a built-in master database ready to use modular design features and measures impact based on your adjacent and older experiments. With a central cockpit of all experiments, view and manage your experiments in-flight from a single interface and arrive at value at speed.
Modify your interface according to the requirement and keep pace with the changing market and customer needs. Configure your metrics and performance summaries by functional areas and user types. Adapt to local experimentation conditions quickly and reduce time-to-insights with a part-configured custom interface to fit your campaign cycle.
TALP provides a holistic view of your campaigns to evaluate and avoid blind spots through the funnel with insights on both direct and indirect measures. Further, decompose the campaign to learn and gain value-build insights into winning features that help you enhance future experiments and identify opportunities for innovative growth.
Avoid delayed response in your test and learn process by integrating the TALP workflow with other related systems in real-time. Experiment and learn at scale by provisioning multiple micro experiments within cycles. Get contextual insights into successful features to enhance the solution’s repeatability and scale your success.
30% more confidence on campaign reads and insights
25% lift in incremental value with in-flight campaign adjustments
40% lift in win-back campaign responses with suggestions on relevant customers
