The client is a global leader in business payments with 800k+ merchants globally. Their sales & marketing team sources leads from multiple 3rd party firms throughout the year causing a lot of potential duplication in the consolidated lead database.
The client wanted an AI/ML-enabled Deduplication solution which process these leads with speed & accuracy, helping cut down the time-to-market drastically.
Tredence designed a completely “automated” & “scalable” solution within the client’s AWS environment.
Lead processing time has now been significantly reduced from earlier 1-2 months to few hours.
