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Optimizing Inventory and Enhancing Personalization: A Global Retailer's Data-Driven Journey

Client Overview

The world’s largest convenience retailer operates over 80,000 stores worldwide with an annual retail sales volume of $160 billion. Known for its diverse customer base, the retailer’s success depends on effectively managing inventory, demand forecasting, and customer experience to meet its operational and strategic goals.

Key Challenges

  • Inefficient Demand Forecasting: Inaccurate forecasts resulted in over 10% of inventory going unsold or spoiling, causing waste and inefficiency.
  • Stock Imbalances & Lost Sales: Overstocking and understocking led to lost sales in fuel and merchandise, with poor stock visibility impacting revenue opportunities.
  • High Operational Costs: High inventory carrying costs, compounded by legacy system limitations and tech debt, significantly affected profit margins.
  • Data Silos & Lack of Centralized Platform: Fragmented data systems hindered the aggregation and analysis of customer data, limiting personalization efforts.
  • Ineffective Marketing Data Utilization: Challenges in leveraging first- and third-party data reduced the effectiveness of targeted marketing campaigns and media network ROI.

Solution

Tredence collaborated with the retailer to transform its data infrastructure and enable data-driven operations through a unified data platform built on Databricks. This platform consolidated data from multiple systems and provided advanced analytics capabilities at scale. Key elements of the solution included:

  • Advanced Demand Forecasting Models: Leveraging machine learning, these models utilized historical sales data, seasonality, local events, and weather patterns to deliver accurate forecasts for thousands of SKUs across regions and store formats.
  • Data Governance Framework: A robust framework ensured high data quality, security, and compliance across all initiatives within the Databricks environment.
  • Real-Time Inventory Management: Proactive out-of-stock alerting systems identified inventory gaps and enabled timely replenishment to prevent lost sales.
  • Personalized Marketing Campaigns: Customer data was analyzed using machine learning to segment customers based on purchasing behavior, enabling targeted and personalized marketing campaigns.

Core Components:

  • Advisory Services: Strategic roadmap for data modernization and leveraging advanced analytics.
  • ML-Driven Forecasting: Data-driven insights for precise demand and inventory predictions.
  • Customer Data Platform (CDP): Integration of first- and third-party data for enhanced personalization.
  • Real-Time Analytics: Dynamic inventory monitoring and alert systems to reduce stock issues.

Technology Stack

  • Databricks: Unified data platform for scalable analytics and ML model deployment.
  • ML Models: Advanced algorithms for demand forecasting, inventory optimization, and customer segmentation.
  • Cloud-Native Architecture: Real-time processing and scalability.
  • Data Governance Tools: Frameworks to ensure data quality, security, and compliance.

 

Results

  • Improved Forecasting & Spoilage Reduction: Forecast accuracy improved by over 10%, reducing spoilage by 10% and driving significant cost savings and sustainability gains.
  • Out-of-Stock Mitigation & Sales Protection: Real-time alerting systems prevented $318 million in lost sales from fuel and merchandise.
  • Inventory Optimization & Cost Reduction: Optimized inventory reduced carrying costs by $98 million and boosted sales.
  • Enhanced Customer Engagement & ROI: Personalized marketing drove a 14% increase in marketing ROI and improved repeat customer visits.
  • Tech Modernization: Streamlined legacy tools and reduced tech debt, improving overall financial health.

Results

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$45 Million:
Savings from improved demand forecasting and reduced spoilage.

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$318 Million:
Sales protected through proactive inventory management.

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$98 Million:
Inventory optimization savings through reduced excess stock and carrying costs.

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Boost in Revenue:
Personalized marketing campaigns directly increased customer satisfaction and sales.

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