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Improved the performance of the website for a Large Retailer in the US

Summary

Client, a large grocery retailer, wanted to improve the overall conversion and click rates for their website. The performance had saturated in the recent weeks. Because of this inefficiency: the retailer lost out on prospective customers, leading to potential revenue loss

Approach

  • Identified website assets which could be easily and rapidly improved
  • Designed new propositions to increase customer interaction with the site
  • Through A/B testing efficacy of the proposed changes were measured

Key Benefits

The client can improve the performance on the websites by implementing suggested layout changes to the website

Results

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Helped increase product contribution from a single website asset by 1.8X and drove 3% increase in orders placed from the highest contributing website asset

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