From trade spending to trade promotion management (TPM) excellence, lead with actionable, intelligent insights
Get StartedFrom trade spending to trade promotion management (TPM) excellence, lead with actionable, intelligent insights
From trade spending to trade promotion management (TPM) excellence, lead with actionable, intelligent insights
Trade promotions have remained the biggest cost center for consumer brands in the absence of baseline data and action-oriented insights. Most existing trade promotion optimization (TPO) processes are complicated by increased competition, fragmented consumer segments, custom agreements with various retailers, and diverse agreement structures. This calls for a unique TPM solution to decode the complex interactions and drive impact across regions, segments, and retail partnerships.
Our enterprise-grade trade promotion management solution helps put trade spend effectiveness in perspective, handling over 1Mn SKUs at a time and feeding actionable insights straight to trade promotion management system. This cloud-hosted trade promotion management tool can plug in and create a baseline with data from previous promotions, helping you benchmark impact and improve promotions for the future. With the help of real-time data and integrated computational models, you can monitor, modify, and enhance the effectiveness of your promotions to maximize their impact and hence, ROI.
Find out how we helped a Fortune 500 consumer goods company improve their ROI using all potential data sources to enhance the accuracy and visibility of trade promotion spends.
Using ML-driven models and a visualization platform, we conducted scenario planning to arrive at various benefits.
$400M promotion budget optimized
96% reduction in production downtime
156K unique ML models across 13 countries and 1100 SKUs
Get the first step toward raising your trade promotion ROI right by benchmarking promotion KPIs. Our trade promotion management solution helps you establish baseline metrics across SKUs/PPGs and customer levels. It concludes with reliable insights on what will work and who will benefit from those trade promotion programs.
Optimize for efficiency by conducting behavioral analysis of past and current trade promotions by visualizing and tracking them to identify their critical aspects. Understand price and discount elasticities and design future campaigns with decision intelligence drawn from in-depth analysis.
Leverage advanced ML models to create trade promotion scenarios and simulate the incremental impacts of your trade promotion optimization initiatives, establish its monetary equivalent, and create a P/L statement for intelligent decision-making and campaign design.
Integrate this trade promotion management system with your trade promotion management solutions downstream and actively lead your insights to impact at the last mile.
Accurate quantification of your organic sales to create a baseline
Advanced ML algorithms to simulate the incremental impact of your trade promotion management initiatives
Enterprise-grade TPM tool capable of handling millions of SKUs
Best-in-class baseline models with granularity of SKU/customer level
